Hi, I’m Julia Stroud.

UX Research Leader · B2B SaaS · Developer Tools · PLG

 

I have 8+ years of experience leading strategic research and building the operational infrastructure that makes research scale. I specialize in discovery research, churn and retention analysis, and growth — partnering with Product, Design, Leadership, and GTM teams to turn ambiguous problems into decisions.

I work at the intersection of research rigor and emerging AI, including building custom AI-powered research tools that synthesize and surface complex datasets for stakeholders.

Download my Resume
 

Past Work Case Studies

 

SonarQube Cloud churn research case study — key metrics including 30% to 7% reduction in uncodeable survey responses and 20% increase in user activation

User Churn: Noise to Signal

A longitudinal churn research program that transformed a broken data instrument into actionable PLG strategy.

Discovery for New Product Launch

Research to guide product, marketing, and sales strategies for the launch of a new service model.

Lost Leads Journey Analysis

A comprehensive analysis of lost sales opportunities to refine the sales funnel and boost client conversion.

Transforming User Satisfaction

Improving UX through a deep understanding of user satisfaction and product experiences